Be a radar and celebrate the change
SENSITIVITY
We are a radar to understand and match what consumer wants to hear, learn or buy and what your company wants to tell, teach or sell.
Consider both consumer and company feelings and interests means to take in account the best way to approach consumer is with the more subtle (no less effective) strategy and the less invasive one, looking for the more sustainable tactics, products or messages to keep the brand trust alive in the present and also the future.
Your company will justify inversions and celebrate the change.