Compostela Capital Cultural

Compostela Capital Cultural is an organisation with a mission; to establish collaborative links between cultural entities, alterative venues and event creators and promoters, whilst also promoting culture in the city.

One of its ongoing initiatives is an annual series of cultural events linked to music and theatre that involves performances by international and local artistes who dra a huge number of foreign tourists to the city.

For Compostela Capital Cultural, Unconventional developed the concept of “Catching culture” which is expressed visually by a hand that looks as if it is about to “capture”, take hold of and apprehend and is a metaphor for the position of artistes’ and performers’ hands when then are holding their instruments or conducting o holding microphones whilst singing.

The brand features a symbol in the shape of three overlapping and interlaced “c’s” that represent the hand catching hold of culture and stand for Compostela, Capital, Cultural.